YRF & Twitter India join hands for a digital campaign on the 20th anniversary of ‘Mohabbatein’

124
0

On the occasion of the 20th anniversary of ‘Mohabbatein’, directed by Aditya Chopra and starring Amitabh Bachchan, Shah Rukh Khan, and Aishwarya Rai Bachchan, Yash Raj Films has partnered with Twitter India to launch an audio Tweet in the film promotional space that recreates memorable dialogues by Amitabh Bachchan and Shahrukh Khan. It is noteworthy that YRF is the first production house to take any such initiative.

Amitabh Bachchan also participated in the Mohabbatein 20th anniversary promotions as he Tweeted his famous dialogue from the film and thanked audiences for their love for the film. “Parampara, Pratishtha, Anushasan…Mohabbatein is special for many reasons… 20 years of this beautiful love story, a roller coaster of emotions. Eternally grateful for all the love you continue to shower. Mohabbatein20”, Bachchan said.

A cult classic romance, ‘Mohabbatein’ was a rage among audiences for its beautiful love story and powerful dialogues that set up a clash between Amitabh Bachchan and Shah Rukh Khan – the former a non-believer in love and the latter, who considered love to be the purest thing that one can experience in life. The ‘Mohabbatein20’ activity will evoke nostalgia as Shah Rukh Khan recreates the most romantic dialogue of Mohabbatein through this unique innovation.

Released in 2000, ‘Mohabbatein’ also featured Amrish Puri, Uday Chopra, Jimmy Shergill, Kim Sharma, and Preeti Jhangiani in key roles.

LEAVE A REPLY

Please enter your comment!
Please enter your name here